The Challenge

Creating next gen managers with a global outlook

Globalisation has thrown up immense opportunities as well as challenges for the pharmaceutical industry worldwide. While on the one hand companies in the developed North are exploring the opportunities for market expansion in the developing South, companies in the South are seeking a larger presence in developed country markets through new technology and cost management techniques.

Simultaneously, rising consumer awareness and regulation requirements coupled with fast changing market dynamics pose major challenges for any long-term player in the pharma sector. The biggest need in the pharma sector today is to be keep apace with rapid technology changes, exploit them quickly to one's best advantage, and respond proactively to changing market trends. It requires a very well trained and skilled expert mind to manage these requirements in such a manner that the organisation never loses its competitive edge.

Such sharp minds are not born or created overnight. There is a need for specialised training programmes in the pharma sector that will:

• expose managers across levels to latest technologies, and
  
  
• enable them to interact with international experts from different related fields, and thereby
  
  
• initiate radical changes in their level of expertise and ways of thinking.
  

The Bilcare Research Academy is a pioneering effort from the pharma packaging major Bilcare to fulfill exactly that training role.